The Group of Companies ALITA
will expand sales to foreign markets

ALITA, the largest Lithuanian group of producers of alcoholic beverages, is looking for new export opportunities and has already introduced its production in international exhibitions of food and beverages in Russia and Germany this year, and plans to participate in exhibitions in the Netherlands and France in the nearest future.

"After the introduction of our production to foreign markets, we are planning to expand our sales to other countries. We are especially interested in the markets of the EU and the US. At present, we have already established contacts with tens of distributors abroad and we are negotiating with most of them", said Martynas Grigalavičius, Marketing and Sales Director of ALITA.

In the exhibitions ALITA introduced sparkling wine and brandy with the trademark ALITA, strong alcoholic grain beverage Samanė, alcoholic cocktails MIX and vodka of four names: Premium Gera, Ledo, Boom ir Karalius Mindaugas.

According to M. Grigalavičius, perspective foreign partners were especially interested in the exclusive product of ALITA - the sparkling vodka Boom. "As we know, there are only three producers in the world besides ALITA, producing an alcoholic drink similar to our Boom. Sparkling vodka does not have any analogues in Eastern Europe; therefore, it drew a lot of attention in the exhibitions. This product has a big potential for export because it is exclusive and innovative", explained M. Grigalavičius.

Another product of ALITA - vodka Karalius Mindaugas - was awarded in the largest exhibition of food and beverages Prodexpo 2010 in Moscow, where manufacturers from 28 countries introduced their production. This year ALITA also participated in one of the largest specialised trade fair of wines and other beverages ProWine 2010, which was held in Düsseldorf attracting over 36 thousand of visitors.

The European Regional Development Fund granted a support to the introduction of the products of the company group ALITA abroad in accordance with the instrument "New Opportunities", the goal of which was to promote companies to search for foreign partners more actively in order to increase sales in foreign markets.

ALITA presently exports its products to Poland, Latvia, Estonia, Great Britain and Germany.